Looking at the essence of SEO from the phenomenon of “Zero keywords but ranking on the first SERP”: “Intent understanding” surpasses “Literal matching”
According to traditional SEO thinking, why can an article with zero keyword density be ranked 4th on the first SERP? The answer increasingly clearly points to factors other than keywords on the page, mainly including: semantic relevance, and the strong co-occurrence of brand words + core words.
Don’t rush into WordPress SEO and SEM just yet—first, give careful consideration to these three things.
Effective WordPress SEO and SEM hinge upon three fundamental questions: First, clarify why users search—analyzing the true intent behind their search terms. Second, identify what users search for. Finally, understand how users search—paying close attention to evolving search scenarios and habits.